Journal Articles
- Hughes, A and Dann, S (2009) Political Marketing and Stakeholder Engagement, Marketing Theory 9(2) 243-256 (10 citations)
- Dann S, and Hughes A, (2008) Australian Political Marketing after Kevin07: Lessons from the 2007 Federal Election, Monash Business Review, 4 (1) April 2008, DOI: 10.2104/mbr08010 (8 citations)
- Submitted (under review): Hughes A and Dann, S (2015, submitted) Changing the Guarded: The Cautious Opportunity of Positive Political Marketing for Generation Y voters, Alternatives: Global, Local, Political
Chapters
- Hughes, A and Dann, S. “Australian political marketing: substance backed by style ” in Lees-Marshment, J, (2009) Global Political Marketing, Taylor-Francis Routledge.
- Hughes, A and Dann, S, “Using Celebrity Candidates in Political Marketing Campaigns:” in Gopalakrishnan, P (2008) Celebrity Endorsements in Socio-Politic Campaigns, Icfai University Press, Punjagutta
Conference Papers
- Dann, S (2015) Brand on the Run: Political affiliations and Twitter social media presence, Australian Political Studies Association Annual Conference 2015
- Dann, S and Hughes, A (2015) Fear and Lathering in Las Vegas: Why selling politics like soap would clean up the undecided voter, ECREA Political Communication Conference 2015
- Hughes A and Dann, S (2015) Time for a (generation) change? The rise of GenY and the (possible) end of attack politics, Global Political Marketing and Management Conference, Wellington, June 2015
- Dann, S and Hughes, A (2012) Political Marketing Redefined: exploring the consequences of stakeholders on the marketing mix and political consumption, Advances in Consumer Research
- Hughes, A & Dann, S 2011, ‘Influences and impacts of personal brand and political brand bi-directional’, Academy of Marketing Conference 2011, University of Liverpool, UK.
- Hughes, A Dann, S and Neale, L (2008) “Exploring the application of Personal Brands and Opinion Leadership in Political Marketing”, Australian and New Zealand Marketing Academy Conference, Sydney, 1-3 December 2008
- Hughes, A and Dann, S (2008) “Customers, consumers, partners, society and the political party: Stakeholders in Australian Political Marketing”, Australian and New Zealand Marketing Academy Conference, Sydney, 1-3 December 2008
- Dann, S. (2008) Political marketing and voter relationship marketing, Australasian Political Science Association 2008 Conference, School of Political Science and International Studies, University of Queensland, 6 – 9 July 2008
- Dann, S and Hughes, A. (2006) “Political Marketing 2006: Direct Benefit, Value and Managing the Voter Relationship” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
- Hughes, A. and Dann, S. (2006) “Political Marketing and Stakeholders” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
- Hughes A, and Dann S (2005) “Using Celebrity Candidates in Political Marketing Campaigns” Australian and New Zealand Marketing Academy Conference, University of Western Australia, 5th to 7th December 2005 , University of Western Australia, 5th to 7th December 2005
- Hughes A, and Dann S, (2005) “Qualitative Case Analysis of the TeamBeattie.com website” Australian and New Zealand Marketing Academy Conference, University of Western Australia, 5th to 7th December 2005
- Dann, S & Dann, S (1998) “Failure of Political Marketing to Counteract the Rise of One Nation in Australia”, Political Marketing Conference, University College of Cork, Ireland, 17-19 September,