Refereed Conference Papers (E1)
- Hemsley, B., Palmer, S., Goonan, W., & Dann, S. (2017, January). Motor Neurone Disease (MND) and Amyotrophic Lateral Sclerosis (ALS): Social media communication on selected# MND and# ALS tagged tweets. In Proceedings of the 50th Hawaii International Conference on System Sciences.
- Dann, S (2015) Brand on the Run: Political affiliations and Twitter social media presence, Australian Political Studies Association Annual Conference 2015
- Dann, S and Hughes, A (2015) Fear and Lathering in Las Vegas: Why selling politics like soap would clean up the undecided voter, ECREA Political Communication Conference 2015
- Dann, S (2015) Bricks, Clicks and Order: Contrasting the Branded Experience of Legoland from social media and social proximity. Place and Space Conference
- Hughes A and Dann, S (2015) Time for a (generation) change? The rise of GenY and the (possible) end of attack politics, Global Political Marketing and Management Conference, Wellington, June 2015
- Brunner M, Hemsley B, Togher L, Palmer S, Dann S (2014). TwitterMind: Twitter use by people with communication disabilities after traumatic brain injury (TBI). Oral presentation at the University of Newcastle Speech Pathology Research Symposium, 28th Nov 2014: Newcastle NSW, Australia.
- Brunner M, Hemsley B, Togher L, Palmer S, Dann S (2014). TwitterMind: Twitter use by people with communication disabilities after Traumatic Brain Injury (TBI). Poster presentation at the University of Newcastle Global eHealth Research and Innovation Showcase 2014, 11 Dec 2014: Newcastle NSW, Australia. *Best PhD poster winner
- Dann, S and Hughes, A (2012) Political Marketing Redefined: exploring the consequences of stakeholders on the marketing mix and political consumption, Advances in Consumer Research
- Dann, S 2011, “28 Boxes: A Content Classification Framework for Twitter” Australian and New Zealand Marketing Academy Conference, Perth, 28-30 November, 2011
- Dann, S 2011, “The Marketing Mix Matrix” , Australian and New Zealand Marketing Academy Conference, Perth, 28-30 November, 2011
- Dann, S and Dann, S 2011, “Service Dominant Logic and Social Marketing: Exploring the Opportunity to Enhance Social Marketing with Service Dominant Logic” Australian and New Zealand Marketing Academy Conference, Perth, 28-30 November, 2011
- Dann, S 2011, ‘The Marketing Mix Matrix: Value for Entrepreunship’, Academy of Marketing Conference 2011, University of Liverpool, UK.
- Hughes, A & Dann, S 2011, ‘Influences and impacts of personal brand and political brand bi-directional’, Academy of Marketing Conference 2011, University of Liverpool, UK.
- Dann, S 2011, ‘Measuring Social Media: Benchmarking an individual twitter timeline’, Australian Market & Social Research Society (AMSRS) National Conference 2011 Curiouser & Curiouser, Australian Market & Social Research Society (AMSRS), Sydney.
- Dann, S. (2008), Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline, World Social Marketing Conference, Brighton and Hove City, England, 29-30 September 2008
- Dann, S. (2008) A Leximancer analysis of social marketing definitions versus social marketing literature, Australian and New Zealand Marketing Academy Conference, Sydney, 1-3 December 2008
- Dann, S. (2008) Sponsorship Asset Development: A conceptual model of B2B factors in sponsorship, Australian and New Zealand Marketing Academy Conference, Sydney, 1-3 December 2008
- Hughes, A Dann, S and Neale, L (2008) “Exploring the application of Personal Brands and Opinion Leadership in Political Marketing”, Australian and New Zealand Marketing Academy Conference, Sydney, 1-3 December 2008
- Hughes, A and Dann, S (2008) “Customers, consumers, partners, society and the political party: Stakeholders in Australian Political Marketing”, Australian and New Zealand Marketing Academy Conference, Sydney, 1-3 December 2008
- Dann, S. (2008) Political marketing and voter relationship marketing, Australasian Political Science Association 2008 Conference, School of Political Science and International Studies, University of Queensland, 6 – 9 July 2008Dann, S, (2008) Lifestyle Sponsorships: Social Change through sports sponsorship, Sixth Sports Marketing Association Conference, University of Southern Queensland, 16-19 July, Gold Coast
- Dann, S (2007) The Life and Death of Marketing, Australian and New Zealand Marketing Academy Conference, University of Otago, Dec 3-5
- Fry, M L and Dann S (2007) “(Near) Enough is (Good) Enough: When to rethink the zero tolerance level in road safety campaigning?” International Nonprofit and Social Marketing Conference 27 – 28 September Brisbane
- Johns, R, Hughes, A and Dann, S (2007) The Application of Innovation Adoption Frameworks in Marketing Education, Australian and New Zealand Marketing Academy Conference, University of Otago, Dec 3-5
- Dann, S and Jensen, B (2007) Brand Personalities with Real Personality: Strategies for Individual Brands and Branded Individuals in the Entertainment Industry, Australian and New Zealand Marketing Academy Conference, University of Otago, Dec 3-5
- Dann, S and Buchanan, L, (2006) (Pro)Active Ageing: Policy Implications of the difference between Motivational Reasons of Pre-50 and Post 50 Participant-Volunteers, Social Change in the 21st Century, QUT Carseldine 27 October 2006
- Dann, S and Buchanan, L, (2006) “Motivations for Volunteering: Exploring the drivers of volunteer in the case of Equestrian SportMotives, Barriers and Profiles” Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
- Dann, S and Buchanan, L, (2006) “Participation in Equestrian Sport: Motives, Barriers and Profiles” Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
- Dann, S. (2006) “Best Journals versus Best Fit Journals: A Strategic Orientation to Research Tiers”, Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
- Dann, S. and Dann, S. (2006) “Street Level Marketing 2006”, Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
- Dann, S and Hughes, A. (2006) “Political Marketing 2006: Direct Benefit, Value and Managing the Voter Relationship” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
- Hughes, A. and Dann, S. (2006) “Political Marketing and Stakeholders” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
- Dann, S. and Fry, M. L. (2006) “When is good enough, near enough? Examinations of “success” in social marketing intervention in road safety” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
- Dann, S, Bennett, R. Brennan, J. and Dann, S. (2006) “Female Entrepreneurship in Australia: revisited” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
- Dann, S. (2006) “Social Marketing in the Age of Direct Benefit and Upstream Marketing” Third Australasian Non-profit and Social Marketing Conference, 10-11 August, 2006
- Dann, S. (2006) “Reaffirming the Neutrality of the Social Marketing Tool Kit: Social marketing as a hammer, and social marketers as hired guns” Third Australasian Non-profit and Social Marketing Conference, 10-11 August, 2006
- Dann, S (2005) ” Social change marketing in the age of direct benefit marketing – where to from here?” Social Change in the 21st Century, QUT Carseldine 28 October 2005.
- Dann, S. (2005) “Prior Product Preference: Influence of Previous Star Wars Films on Star Wars Fan Attitudes” Australian and New Zealand Academy of Management Conference, Canberra, 7-9 December 2005
- Dann, S., Dann, S., & Brown, J, (2005) “Australian Corporate Hospitality: Benchmarks and Oddities in the Sports Market” Australian and New Zealand Academy of Management Conference, Canberra, 7 – 9 December 2005
- Dann, S. (2005) “TruFan: Role of Fandom as an influence on attitude” Australian and New Zealand Marketing Academy Conference, University of Western Australia, 5th to 7th December 2005
- Dann, S. (2005)”Reconceptualizing Temporal Innovativeness as the attitudinal measure of temporal preference” Australian and New Zealand Marketing Academy Conference , University of Western Australia, 5th to 7th December 2005
- Hughes A, and Dann S (2005) “Using Celebrity Candidates in Political Marketing Campaigns” Australian and New Zealand Marketing Academy Conference, University of Western Australia, 5th to 7th December 2005 , University of Western Australia, 5th to 7th December 2005
- Hughes A, and Dann S, (2005) “Qualitative Case Analysis of the TeamBeattie.com website” Australian and New Zealand Marketing Academy Conference, University of Western Australia, 5th to 7th December 2005
- Dann, S & Dann, S (2005) “Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss?” Second Australasian Nonprofit and Social Marketing Conference, Melbourne, 25 September 2005.
- Dann, S., Dann, S., & Brown, J. (2005) “Australian Sports Corporate Hospitality in Review” Second Australasian Nonprofit and Social Marketing Conference, Melbourne, 25 Sept 2005.
- Dann, S & Dann, S (2002) “Macromarketing and Street Level Marketing: Moving beyond the bottom line in serving niche needs” Macromarketing Conference, University of New South Wales, June 11-14
- Dann, S & Dann, S (2002) “High–Speed Car Advertising and Road Safety” Australia New Zealand Marketing Academy Conference, December 2 – December 4
- Dann, S & Dann, S (2000) “Street Level Marketing 2000” Australia New Zealand Marketing Academy Conference, November 29- December 1
- Dann, S. (2000) “Green Eggs and Market Plans: Learning Marketing from Dr Seuss” Australia New Zealand Marketing Academy Conference, Griffith University, Gold Coast, November 28- December 1
- Dann, S (1999) “Normative Outcomes: Psychographic teaching tool”, Marketing Academy of Queensland Conference, University of the Sunshine Coast, December 15-16, 1999
- Dann, S & Dann, S (1999) “Street Level Marketing” Marketing Academy of Queensland Conference, University of the Sunshine Coast, December 15-16, 1999
- Dann, S & Dann, S (1998) “Celebrity Endorsement in Social Campaigns: Attitudes Towards the Use of Diana, Princess of Wales in Road Safety Campaigns”, Australia New Zealand Marketing Academy Conference, November 29 – December 2, 1998
- Dann, S & Dann, S (1998) “Failure of Political Marketing to Counteract the Rise of One Nation in Australia”, Political Marketing Conference, University College of Cork, Ireland, 17-19 September,
- Dann, S & Dann, S (1998) “Marketing in the New Media in the Not for Profit Sector”, British Academy of Management Conference, Nottingham, 13-16 September
- Dann, S and Forrest, E (1997) “Webnography”, Australia New Zealand Marketing Educators Conference 97, Melbourne (with Ed Forrest)
- Dann, S (1997) “WebTV – Waiting for the Great Click Forwards: A study of New Convergent Media Product Adoption, Australia New Zealand Marketing Educators Conference Doctoral Colloquium, 1997, Melbourne.
- Dann, S (1996) “Media Consumer Benefit I-Valuation: Enhancing the Internet Values and Lifestyles Models with Mass Media Segmentation Theory” STEP96, University of Queensland.
- Dann, S, Previte, J. & Dann, S (1996) “Social marketing in cyberspace: One step forward or two steps back?”, Marketing Educators Group Conference, Academy of Marketing, 1996, Glascow University of Strathclyde (with Susan Dann and Josephine Previte)