Social Marketing

  1. Dann S and Dann S, Catholic Social Teaching and Contemporary Approaches to Social Marketing: Interactions between CST and Social Marketing Practice, Journal of Macromarketing – http://jmk.sagepub.com/content/early/2016/04/08/0276146716641988.abstract
  2. Dann, S (2010) “Redefining social marketing with contemporary commercial marketing definitions”, Journal of Business Research 63 (2) 147-153 doi:10.1016/j.jbusres.2009.02.013
  3. Dann, S and Fry, M-L (2009) “Benchmarking road safety success: Issues to consider“, Australasian Marketing Journal 17 (4) 226-231
  4. Dann, S. (2008) Adaptation and Adoption of the American Marketing Association (2007) Definition for Social Marketing, Social Marketing Quarterly, 14(2) 1-9, DOI: 10.1080/15245000802034739 (10 citations)
  5. Dann, S (2007) “Lifestyle sponsorships and player lifestyle breaches: Opportunity, not loss” Monash Business Review, Volume 3, No. 2, July 2007, DOI: 10.2104/mbr07023
  6. Dann, S (2007) “Reaffirming the Neutrality of the Social Marketing Tool Kit: Social Marketing as a Hammer, and Social Marketers as Hired Guns” Social Marketing Quarterly 13(1) 54-62, DOI: 10.1080/15245000601158390 (13 citations)
  7. Dann, S. Harris, P, Mort, G. Fry, M.L. and Binney W (2007) Reigniting the Fire : A contemporary research agenda for social, political and non profit marketing, Journal of Public Affairs, 7 pp291-304 DOI: 10.1002/pa.269 (19 citations)
  8. Dann, S. & Dann, S (2001) “Ethics of Using Princess Diana’s Image in Seatbelt Campaigns”, Media Ethics, 2(2), 25-26
  9. Graham P, and Dann S (1997) “Banning Tobacco Advertising: The Australian Example” Journal of Contemporary Issues in Business and Government 3(2): 11–17
  10. Graham, P. & Dann, S (1995) “Banning tobacco advertising: Effective control or mere puff?” Accountability and Performance, 1(3).

Chapters

  • Dann, S and Dann, S “Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity not loss” in Gopalakrishnan, P (2008) Celebrity Endorsements in Socio-Politic Campaigns, Icfai University Press, Punjagutta
  • Dann, S. & Dann, S (2000) “The appropriateness and value of using Princess Diana’s image in road safety seat belt campaigns”, in Gregory Payne (ed), An Era of Celebrity and Spectacle: The Global Rhetorical Phenomenon of the Death of Diana, Princess of Wales, Boston: Centre for Ethics in Political and Health Communication, pp.298-315

Conference Papers

  1. Dann, S and Dann, S 2011, “Service Dominant Logic and Social Marketing: Exploring the Opportunity to Enhance Social Marketing with Service Dominant Logic” Australian and New Zealand Marketing Academy Conference, Perth, 28-30 November, 2011
  2. Dann, S. (2008), Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline, World Social Marketing Conference, Brighton and Hove City, England, 29-30 September 2008
  3. Dann, S. (2008) A Leximancer analysis of social marketing definitions versus social marketing literature, Australian and New Zealand Marketing Academy Conference, Sydney, 1-3 December 2008
  4. Dann, S, (2008) Lifestyle Sponsorships: Social Change through sports sponsorship, Sixth Sports Marketing Association Conference, University of Southern Queensland, 16-19 July, Gold Coast
  5. Fry, M L and Dann S (2007) “(Near) Enough is (Good) Enough: When to rethink the zero tolerance level in road safety campaigning?” International Nonprofit and Social Marketing Conference 27 – 28 September Brisbane
  6. Dann, S. and Fry, M. L. (2006) “When is good enough, near enough? Examinations of “success” in social marketing intervention in road safety” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
  7. Dann, S. (2006) “Social Marketing in the Age of Direct Benefit and Upstream Marketing” Third Australasian Non-profit and Social Marketing Conference, 10-11 August, 2006
  8. Dann, S. (2006) “Reaffirming the Neutrality of the Social Marketing Tool Kit: Social marketing as a hammer, and social marketers as hired guns” Third Australasian Non-profit and Social Marketing Conference, 10-11 August, 2006
  9. Dann, S (2005) ” Social change marketing in the age of direct benefit marketing – where to from here?” Social Change in the 21st Century, QUT Carseldine 28 October 2005.
  10. Dann, S & Dann, S (2005) “Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss?” Second Australasian Nonprofit and Social Marketing Conference, Melbourne, 25 September 2005.
  11. Dann, S & Dann, S (2002) “High–Speed Car Advertising and Road Safety” Australia New Zealand Marketing Academy Conference, December 2 – December 4
  12. Dann, S & Dann, S (1998) “Celebrity Endorsement in Social Campaigns: Attitudes Towards the Use of Diana, Princess of Wales in Road Safety Campaigns”, Australia New Zealand Marketing Academy Conference, November 29 – December 2, 1998