Political Marketing

Journal Articles

Chapters

  • Hughes, A and Dann, S. “Australian political marketing: substance backed by style ” in Lees-Marshment, J, (2009) Global Political Marketing, Taylor-Francis Routledge.
  • Hughes, A and Dann, S, “Using Celebrity Candidates in Political Marketing Campaigns:” in Gopalakrishnan, P (2008) Celebrity Endorsements in Socio-Politic Campaigns, Icfai University Press, Punjagutta

Conference Papers

  1. Dann, S (2015) Brand on the Run: Political affiliations and Twitter social media presence, Australian Political Studies Association Annual Conference 2015
  2. Dann, S and Hughes, A (2015) Fear and Lathering in Las Vegas: Why selling politics like soap would clean up the undecided voter, ECREA Political Communication Conference 2015
  3. Hughes A and Dann, S (2015) Time for a (generation) change? The rise of GenY and the (possible) end of attack politics, Global Political Marketing and Management Conference, Wellington, June 2015
  4. Dann, S and Hughes, A (2012) Political Marketing Redefined: exploring the consequences of stakeholders on the marketing mix and political consumption, Advances in Consumer Research
  5. Hughes, A & Dann, S 2011, ‘Influences and impacts of personal brand and political brand bi-directional’, Academy of Marketing Conference 2011, University of Liverpool, UK.
  6. Hughes, A Dann, S and Neale, L (2008) “Exploring the application of Personal Brands and Opinion Leadership in Political Marketing”, Australian and New Zealand Marketing Academy Conference, Sydney, 1-3 December 2008
  7. Hughes, A and Dann, S (2008) “Customers, consumers, partners, society and the political party: Stakeholders in Australian Political Marketing”, Australian and New Zealand Marketing Academy Conference, Sydney, 1-3 December 2008
  8. Dann, S. (2008) Political marketing and voter relationship marketing, Australasian Political Science Association 2008 Conference, School of Political Science and International Studies, University of Queensland, 6 – 9 July 2008
  9. Dann, S and Hughes, A. (2006) “Political Marketing 2006: Direct Benefit, Value and Managing the Voter Relationship” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
  10. Hughes, A. and Dann, S. (2006) “Political Marketing and Stakeholders” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
  11. Hughes A, and Dann S (2005) “Using Celebrity Candidates in Political Marketing Campaigns” Australian and New Zealand Marketing Academy Conference, University of Western Australia, 5th to 7th December 2005 , University of Western Australia, 5th to 7th December 2005
  12. Hughes A, and Dann S, (2005) “Qualitative Case Analysis of the TeamBeattie.com website” Australian and New Zealand Marketing Academy Conference, University of Western Australia, 5th to 7th December 2005
  13. Dann, S & Dann, S (1998) “Failure of Political Marketing to Counteract the Rise of One Nation in Australia”, Political Marketing Conference, University College of Cork, Ireland, 17-19 September,