Other marketing work

Published

Chapters

Conference Papers and Presentations

  1. Dann, S (2015) Bricks, Clicks and Order: Contrasting the Branded Experience of Legoland from social media and social proximity. Place and Space Conference
  2. Dann, S 2011, “The Marketing Mix Matrix” , Australian and New Zealand Marketing Academy Conference, Perth, 28-30 November, 2011
  3. Dann, S 2011, ‘The Marketing Mix Matrix: Value for Entrepreneurship’, Academy of Marketing Conference 2011, University of Liverpool, UK.
  4. Dann, S. (2008) Sponsorship Asset Development: A conceptual model of B2B factors in sponsorship, Australian and New Zealand Marketing Academy Conference, Sydney, 1-3 December 2008
  5. Dann, S. (2008) Sponsorship Asset Development: A conceptual model of B2B factors in sponsorship, Australian and New Zealand Marketing Academy Conference, Sydney, 1-3 December 2008
  6. Johns, R, Hughes, A and Dann, S (2007) The Application of Innovation Adoption Frameworks in Marketing Education, Australian and New Zealand Marketing Academy Conference, University of Otago, Dec 3-5
  7. Dann, S and Jensen, B (2007) Brand Personalities with Real Personality: Strategies for Individual Brands and Branded Individuals in the Entertainment Industry, Australian and New Zealand Marketing Academy Conference, University of Otago, Dec 3-5
  8. Dann, S and Buchanan, L, (2006) (Pro)Active Ageing: Policy Implications of the difference between Motivational Reasons of Pre-50 and Post 50 Participant-Volunteers, Social Change in the 21st Century, QUT Carseldine 27 October 2006
  9. Dann, S and Buchanan, L, (2006) “Motivations for Volunteering: Exploring the drivers of volunteer in the case of Equestrian SportMotives, Barriers and Profiles” Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
  10. Dann, S and Buchanan, L, (2006) “Participation in Equestrian Sport: Motives, Barriers and Profiles” Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
  11. Dann, S. (2006) “Best Journals versus Best Fit Journals: A Strategic Orientation to Research Tiers”, Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
  12. Dann, S. and Dann, S. (2006) “Street Level Marketing 2006”, Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
  13. Dann, S (2007) The Life and Death of Marketing, Australian and New Zealand Marketing Academy Conference, University of Otago, Dec 3-5
  14. Dann, S, Bennett, R. Brennan, J. and Dann, S. (2006) “Female Entrepreneurship in Australia: revisited” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
  15. Dann, S. (2005) “Prior Product Preference: Influence of Previous Star Wars Films on Star Wars Fan Attitudes” Australian and New Zealand Academy of Management Conference, Canberra, 7-9 December 2005
  16. Dann, S., Dann, S., & Brown, J, (2005) “Australian Corporate Hospitality: Benchmarks and Oddities in the Sports Market” Australian and New Zealand Academy of Management Conference, Canberra, 7 – 9 December 2005
  17. Dann, S. (2005) “TruFan: Role of Fandom as an influence on attitude” Australian and New Zealand Marketing Academy Conference, University of Western Australia, 5th to 7th December 2005
  18. Dann, S. (2005)”Reconceptualizing Temporal Innovativeness as the attitudinal measure of temporal preference” Australian and New Zealand Marketing Academy Conference , University of Western Australia, 5th to 7th December 2005
  19. Dann, S., Dann, S., & Brown, J. (2005) “Australian Sports Corporate Hospitality in Review” Second Australasian Nonprofit and Social Marketing Conference, Melbourne, 25 Sept 2005.
  20. Dann, S & Dann, S (2002) “Macromarketing and Street Level Marketing: Moving beyond the bottom line in serving niche needs” Macromarketing Conference, University of New South Wales, June 11-14
  21. Dann, S & Dann, S (2000) “Street Level Marketing 2000” Australia New Zealand Marketing Academy Conference, November 29- December 1
  22. Dann, S. (2000) “Green Eggs and Market Plans: Learning Marketing from Dr Seuss” Australia New Zealand Marketing Academy Conference, Griffith University, Gold Coast, November 28- December 1
  23. Dann, S (1999) “Normative Outcomes: Psychographic teaching tool”, Marketing Academy of Queensland Conference, University of the Sunshine Coast, December 15-16, 1999
  24. Dann, S & Dann, S (1999) “Street Level Marketing” Marketing Academy of Queensland Conference, University of the Sunshine Coast, December 15-16, 1999