Published
- Dann, S (2008) Applying Services Marketing Principles to Postgraduate Supervision, Quality Assurance in Education, 16 (4) 333-346, DOI:10.1108/09684880810906481 (25 citations)
Chapters
- Hassan, S, Dann, S Kamal, K and de Run, E (2009) Influence of the Halal Certification Mark in Food Product Advertisements in Malayasia in Lindgreen, A and Hingley, M Opportunities from Ethnic Diversity: Food Marketing in the Age of Fusion and Fragmentation, Gower, UK.
- Hassan, Dann, Kamal and Nicholls (2009), “Market Opportunities from Cultural Value Convergence and Functional Food: The Experiences of the Malaysian Marketplace” in Lindgreen, A and Hingley, M Opportunities from Ethnic Diversity: Food Marketing in the Age of Fusion and Fragmentation, Gower, UK.
- Dann, S. & Dann, S (2004) “Innovation from the ground up: street level marketing for entrepreneurs’, in Innovation and Imagination at Work, 2nd edition, Australian Institute of Management – Management Today Series (invited chapter – revised and updated from 2001)
Conference Papers and Presentations
- Dann, S (2015) Bricks, Clicks and Order: Contrasting the Branded Experience of Legoland from social media and social proximity. Place and Space Conference
- Dann, S 2011, “The Marketing Mix Matrix” , Australian and New Zealand Marketing Academy Conference, Perth, 28-30 November, 2011
- Dann, S 2011, ‘The Marketing Mix Matrix: Value for Entrepreneurship’, Academy of Marketing Conference 2011, University of Liverpool, UK.
- Dann, S. (2008) Sponsorship Asset Development: A conceptual model of B2B factors in sponsorship, Australian and New Zealand Marketing Academy Conference, Sydney, 1-3 December 2008
- Dann, S. (2008) Sponsorship Asset Development: A conceptual model of B2B factors in sponsorship, Australian and New Zealand Marketing Academy Conference, Sydney, 1-3 December 2008
- Johns, R, Hughes, A and Dann, S (2007) The Application of Innovation Adoption Frameworks in Marketing Education, Australian and New Zealand Marketing Academy Conference, University of Otago, Dec 3-5
- Dann, S and Jensen, B (2007) Brand Personalities with Real Personality: Strategies for Individual Brands and Branded Individuals in the Entertainment Industry, Australian and New Zealand Marketing Academy Conference, University of Otago, Dec 3-5
- Dann, S and Buchanan, L, (2006) (Pro)Active Ageing: Policy Implications of the difference between Motivational Reasons of Pre-50 and Post 50 Participant-Volunteers, Social Change in the 21st Century, QUT Carseldine 27 October 2006
- Dann, S and Buchanan, L, (2006) “Motivations for Volunteering: Exploring the drivers of volunteer in the case of Equestrian SportMotives, Barriers and Profiles” Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
- Dann, S and Buchanan, L, (2006) “Participation in Equestrian Sport: Motives, Barriers and Profiles” Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
- Dann, S. (2006) “Best Journals versus Best Fit Journals: A Strategic Orientation to Research Tiers”, Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
- Dann, S. and Dann, S. (2006) “Street Level Marketing 2006”, Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
- Dann, S (2007) The Life and Death of Marketing, Australian and New Zealand Marketing Academy Conference, University of Otago, Dec 3-5
- Dann, S, Bennett, R. Brennan, J. and Dann, S. (2006) “Female Entrepreneurship in Australia: revisited” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
- Dann, S. (2005) “Prior Product Preference: Influence of Previous Star Wars Films on Star Wars Fan Attitudes” Australian and New Zealand Academy of Management Conference, Canberra, 7-9 December 2005
- Dann, S., Dann, S., & Brown, J, (2005) “Australian Corporate Hospitality: Benchmarks and Oddities in the Sports Market” Australian and New Zealand Academy of Management Conference, Canberra, 7 – 9 December 2005
- Dann, S. (2005) “TruFan: Role of Fandom as an influence on attitude” Australian and New Zealand Marketing Academy Conference, University of Western Australia, 5th to 7th December 2005
- Dann, S. (2005)”Reconceptualizing Temporal Innovativeness as the attitudinal measure of temporal preference” Australian and New Zealand Marketing Academy Conference , University of Western Australia, 5th to 7th December 2005
- Dann, S., Dann, S., & Brown, J. (2005) “Australian Sports Corporate Hospitality in Review” Second Australasian Nonprofit and Social Marketing Conference, Melbourne, 25 Sept 2005.
- Dann, S & Dann, S (2002) “Macromarketing and Street Level Marketing: Moving beyond the bottom line in serving niche needs” Macromarketing Conference, University of New South Wales, June 11-14
- Dann, S & Dann, S (2000) “Street Level Marketing 2000” Australia New Zealand Marketing Academy Conference, November 29- December 1
- Dann, S. (2000) “Green Eggs and Market Plans: Learning Marketing from Dr Seuss” Australia New Zealand Marketing Academy Conference, Griffith University, Gold Coast, November 28- December 1
- Dann, S (1999) “Normative Outcomes: Psychographic teaching tool”, Marketing Academy of Queensland Conference, University of the Sunshine Coast, December 15-16, 1999
- Dann, S & Dann, S (1999) “Street Level Marketing” Marketing Academy of Queensland Conference, University of the Sunshine Coast, December 15-16, 1999