In all honesty, this started as a political marketing conference to try to catch the attention of US based colleagues for involvement in 2016 presidential election studies with a side trip to a theme park to celebrate a good conference. Then the theme park trip turned into a field trip with Academic Conferences

Tour Overview: Data Collections

• Legoland Denmark:
  • Two observers, looking for the match between the Legoland promise from the website analysis, the social media offerings, and the
• Legoland Windsor (UK)
  • Replication of the Denmark collection, comparision between the “Home based” park and the brand extensions
• Legoland Germany
  • Triangulation of the data set.  A hybrid of the expectations of Instagram versus the Reality of the Park

#OperationLegoland Diary: A week on the the Road in the UK

• Day 0:  East Coast Roadshow gone Large: Operation Legoland
• Day 1: Preflight Puns
• Day 2: Traveller’s Log
• Day 3
  • Observations from the Field 1: Social Marketing
  • Data Collection 1: John Lewis
  • Data Collection 2: Hamleys
• Day 4: The Future is Here and Unevenly Distributed
• Day 5: Behind the Scenes
• Day 6: The Day of (un)Rest

For more Operation Legoland, there’s a Facebook page for musings, instagram notes and general comments.