In all honesty, this started as a political marketing conference to try to catch the attention of US based colleagues for involvement in 2016 presidential election studies with a side trip to a theme park to celebrate a good conference. Then the theme park trip turned into a field trip with Academic Conferences
Tour Overview: Data Collections
- Legoland Denmark:
- Two observers, looking for the match between the Legoland promise from the website analysis, the social media offerings, and the
- Legoland Windsor (UK)
- Replication of the Denmark collection, comparision between the “Home based” park and the brand extensions
- Legoland Germany
- Triangulation of the data set. A hybrid of the expectations of Instagram versus the Reality of the Park
#OperationLegoland Diary: A week on the the Road in the UK
- Day 0: East Coast Roadshow gone Large: Operation Legoland
- Day 1: Preflight Puns
- Day 2: Traveller’s Log
- Day 3
- Day 4: The Future is Here and Unevenly Distributed
- Day 5: Behind the Scenes
- Day 6: The Day of (un)Rest
For more Operation Legoland, there’s a Facebook page for musings, instagram notes and general comments.