In all honesty, this started as a political marketing conference to try to catch the attention of US based colleagues for involvement in 2016 presidential election studies with a side trip to a theme park to celebrate a good conference. Then the theme park trip turned into a field trip with Academic Conferences

Tour Overview: Data Collections

  • Legoland Denmark:
    • Two observers, looking for the match between the Legoland promise from the website analysis, the social media offerings, and the
  • Legoland Windsor (UK)
    • Replication of the Denmark collection, comparision between the “Home based” park and the brand extensions
  • Legoland Germany
    • Triangulation of the data set.  A hybrid of the expectations of Instagram versus the Reality of the Park

#OperationLegoland Diary: A week on the the Road in the UK


For more Operation Legoland, there’s a Facebook page for musings, instagram notes and general comments.