Research Themes

Categorising the Research Outputs into thematic clusters

  • Social Marketing
    These papers cover the use of commercial marketing for the development of social change theory and practice
  • Political Marketing
    These papers apply the principles of commercial marketing to political campaigns, politics and the marketing of political figures
  • Internet and Social Media Marketing
    These papers include the role of marketing in analysing social media, cybercommunity, and other online practices
  • Other marketing publications
    Not everything I have written in marketing is so easily classified, even for someone who makes classification frameworks.