Six best publications

Six best publications

  1. Dann, S (2010) “Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline”, Journal of Business Research 63 (2) 147-153 doi:10.1016/j.jbusres.2009.02.013 (250 citations)
  2. Dann, S (2010) Twitter content classification, First Monday, 15 (12)- 6 December 2010, http://firstmonday.org/htbin/cgiwrap/bin/ojs/index.php/fm/article/viewArticle/2745/2681 (138 citations)
  3. Dann, S (2008) Applying services marketing principles to postgraduate supervision, Quality Assurance in Education 16 (4), 333-346, (39 citations)
  4. Hughes, A., & Dann, S. (2009). Political marketing and stakeholder engagement.Marketing Theory9(2), 243-256.(37 citations)
  5. Dann, S. Harris, P, Mort, G. Fry, M.L. and Binney W (2007) Reigniting the Fire : A contemporary research agenda for social, political and non profit marketing, Journal of Public Affairs, 7 pp291-304 DOI: 10.1002/pa.269 (33 citations)
  6. Dann, S. (2007). Reaffirming the neutrality of the social marketing tool kit: Social marketing as a hammer, and social marketers as hired guns.Social Marketing Quarterly13(1), 54-62. (24 citations)