Conference Papers

Refereed Conference Papers (E1)

  1. Dann, S (2015) Brand on the Run: Political affiliations and Twitter social media presence, Australian Political Studies Association Annual Conference 2015
  2. Dann, S and Hughes, A (2015) Fear and Lathering in Las Vegas: Why selling politics like soap would clean up the undecided voter, ECREA Political Communication Conference 2015
  3. Dann, S (2015) Bricks, Clicks and Order: Contrasting the Branded Experience of Legoland from social media and social proximity. Place and Space Conference
  4. Hughes A and Dann, S (2015) Time for a (generation) change? The rise of GenY and the (possible) end of attack politics, Global Political Marketing and Management Conference, Wellington, June 2015
  5. Brunner M, Hemsley B, Togher L, Palmer S, Dann S (2014). TwitterMind: Twitter use by people with communication disabilities after traumatic brain injury (TBI). Oral presentation at the University of Newcastle Speech Pathology Research Symposium, 28th Nov 2014: Newcastle NSW, Australia.
  6. Brunner M, Hemsley B, Togher L, Palmer S, Dann S (2014). TwitterMind: Twitter use by people with communication disabilities after Traumatic Brain Injury (TBI). Poster presentation at the University of Newcastle Global eHealth Research and Innovation Showcase 2014, 11 Dec 2014: Newcastle NSW, Australia. *Best PhD poster winner
  7. Dann, S and Hughes, A (2012) Political Marketing Redefined: exploring the consequences of stakeholders on the marketing mix and political consumption, Advances in Consumer Research
  8. Dann, S 2011, “28 Boxes: A Content Classification Framework for Twitter” Australian and New Zealand Marketing Academy Conference, Perth, 28-30 November, 2011
  9. Dann, S 2011, “The Marketing Mix Matrix” , Australian and New Zealand Marketing Academy Conference, Perth, 28-30 November, 2011
  10. Dann, S and Dann, S 2011, “Service Dominant Logic and Social Marketing: Exploring the Opportunity to Enhance Social Marketing with Service Dominant Logic” Australian and New Zealand Marketing Academy Conference, Perth, 28-30 November, 2011
  11. Dann, S 2011, ‘The Marketing Mix Matrix: Value for Entrepreunship’, Academy of Marketing Conference 2011, University of Liverpool, UK.
  12. Hughes, A & Dann, S 2011, ‘Influences and impacts of personal brand and political brand bi-directional’, Academy of Marketing Conference 2011, University of Liverpool, UK.
  13. Dann, S 2011, ‘Measuring Social Media: Benchmarking an individual twitter timeline’, Australian Market & Social Research Society (AMSRS) National Conference 2011 Curiouser & Curiouser, Australian Market & Social Research Society (AMSRS), Sydney.
  14. Dann, S. (2008), Redefining Social Marketing: Adapting and adopting contemporary commercial marketing thinking into the social marketing discipline, World Social Marketing Conference, Brighton and Hove City, England, 29-30 September 2008
  15. Dann, S. (2008) A Leximancer analysis of social marketing definitions versus social marketing literature, Australian and New Zealand Marketing Academy Conference, Sydney, 1-3 December 2008
  16. Dann, S. (2008) Sponsorship Asset Development: A conceptual model of B2B factors in sponsorship, Australian and New Zealand Marketing Academy Conference, Sydney, 1-3 December 2008
  17. Hughes, A Dann, S and Neale, L (2008) “Exploring the application of Personal Brands and Opinion Leadership in Political Marketing”, Australian and New Zealand Marketing Academy Conference, Sydney, 1-3 December 2008
  18. Hughes, A and Dann, S (2008) “Customers, consumers, partners, society and the political party: Stakeholders in Australian Political Marketing”, Australian and New Zealand Marketing Academy Conference, Sydney, 1-3 December 2008
  19. Dann, S. (2008) Political marketing and voter relationship marketing, Australasian Political Science Association 2008 Conference, School of Political Science and International Studies, University of Queensland, 6 – 9 July 2008Dann, S, (2008) Lifestyle Sponsorships: Social Change through sports sponsorship, Sixth Sports Marketing Association Conference, University of Southern Queensland, 16-19 July, Gold Coast
  20. Dann, S (2007) The Life and Death of Marketing, Australian and New Zealand Marketing Academy Conference, University of Otago, Dec 3-5
  21. Fry, M L and Dann S (2007) “(Near) Enough is (Good) Enough: When to rethink the zero tolerance level in road safety campaigning?” International Nonprofit and Social Marketing Conference 27 – 28 September Brisbane
  22. Johns, R, Hughes, A and Dann, S (2007) The Application of Innovation Adoption Frameworks in Marketing Education, Australian and New Zealand Marketing Academy Conference, University of Otago, Dec 3-5
  23. Dann, S and Jensen, B (2007) Brand Personalities with Real Personality: Strategies for Individual Brands and Branded Individuals in the Entertainment Industry, Australian and New Zealand Marketing Academy Conference, University of Otago, Dec 3-5
  24. Dann, S and Buchanan, L, (2006) (Pro)Active Ageing: Policy Implications of the difference between Motivational Reasons of Pre-50 and Post 50 Participant-Volunteers, Social Change in the 21st Century, QUT Carseldine 27 October 2006
  25. Dann, S and Buchanan, L, (2006) “Motivations for Volunteering: Exploring the drivers of volunteer in the case of Equestrian SportMotives, Barriers and Profiles” Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
  26. Dann, S and Buchanan, L, (2006) “Participation in Equestrian Sport: Motives, Barriers and Profiles” Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
  27. Dann, S. (2006) “Best Journals versus Best Fit Journals: A Strategic Orientation to Research Tiers”, Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
  28. Dann, S. and Dann, S. (2006) “Street Level Marketing 2006”, Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
  29. Dann, S and Hughes, A. (2006) “Political Marketing 2006: Direct Benefit, Value and Managing the Voter Relationship” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
  30. Hughes, A. and Dann, S. (2006) “Political Marketing and Stakeholders” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
  31. Dann, S. and Fry, M. L. (2006) “When is good enough, near enough? Examinations of “success” in social marketing intervention in road safety” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
  32. Dann, S, Bennett, R. Brennan, J. and Dann, S. (2006) “Female Entrepreneurship in Australia: revisited” , Australian and New Zealand Marketing Academy Conference, QUT, Dec 4-6.
  33. Dann, S. (2006) “Social Marketing in the Age of Direct Benefit and Upstream Marketing” Third Australasian Non-profit and Social Marketing Conference, 10-11 August, 2006
  34. Dann, S. (2006) “Reaffirming the Neutrality of the Social Marketing Tool Kit: Social marketing as a hammer, and social marketers as hired guns” Third Australasian Non-profit and Social Marketing Conference, 10-11 August, 2006
  35. Dann, S (2005) ” Social change marketing in the age of direct benefit marketing – where to from here?” Social Change in the 21st Century, QUT Carseldine 28 October 2005.
  36. Dann, S. (2005) “Prior Product Preference: Influence of Previous Star Wars Films on Star Wars Fan Attitudes” Australian and New Zealand Academy of Management Conference, Canberra, 7-9 December 2005
  37. Dann, S., Dann, S., & Brown, J, (2005) “Australian Corporate Hospitality: Benchmarks and Oddities in the Sports Market” Australian and New Zealand Academy of Management Conference, Canberra, 7 – 9 December 2005
  38. Dann, S. (2005) “TruFan: Role of Fandom as an influence on attitude” Australian and New Zealand Marketing Academy Conference, University of Western Australia, 5th to 7th December 2005
  39. Dann, S. (2005)”Reconceptualizing Temporal Innovativeness as the attitudinal measure of temporal preference” Australian and New Zealand Marketing Academy Conference , University of Western Australia, 5th to 7th December 2005
  40. Hughes A, and Dann S (2005) “Using Celebrity Candidates in Political Marketing Campaigns” Australian and New Zealand Marketing Academy Conference, University of Western Australia, 5th to 7th December 2005 , University of Western Australia, 5th to 7th December 2005
  41. Hughes A, and Dann S, (2005) “Qualitative Case Analysis of the TeamBeattie.com website” Australian and New Zealand Marketing Academy Conference, University of Western Australia, 5th to 7th December 2005
  42. Dann, S & Dann, S (2005) “Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity, Not Loss?” Second Australasian Nonprofit and Social Marketing Conference, Melbourne, 25 September 2005.
  43. Dann, S., Dann, S., & Brown, J. (2005) “Australian Sports Corporate Hospitality in Review” Second Australasian Nonprofit and Social Marketing Conference, Melbourne, 25 Sept 2005.
  44. Dann, S & Dann, S (2002) “Macromarketing and Street Level Marketing: Moving beyond the bottom line in serving niche needs” Macromarketing Conference, University of New South Wales, June 11-14
  45. Dann, S & Dann, S (2002) “High–Speed Car Advertising and Road Safety” Australia New Zealand Marketing Academy Conference, December 2 – December 4
  46. Dann, S & Dann, S (2000) “Street Level Marketing 2000” Australia New Zealand Marketing Academy Conference, November 29- December 1
  47. Dann, S. (2000) “Green Eggs and Market Plans: Learning Marketing from Dr Seuss” Australia New Zealand Marketing Academy Conference, Griffith University, Gold Coast, November 28- December 1
  48. Dann, S (1999) “Normative Outcomes: Psychographic teaching tool”, Marketing Academy of Queensland Conference, University of the Sunshine Coast, December 15-16, 1999
  49. Dann, S & Dann, S (1999) “Street Level Marketing” Marketing Academy of Queensland Conference, University of the Sunshine Coast, December 15-16, 1999
  50. Dann, S & Dann, S (1998) “Celebrity Endorsement in Social Campaigns: Attitudes Towards the Use of Diana, Princess of Wales in Road Safety Campaigns”, Australia New Zealand Marketing Academy Conference, November 29 – December 2, 1998
  51. Dann, S & Dann, S (1998) “Failure of Political Marketing to Counteract the Rise of One Nation in Australia”, Political Marketing Conference, University College of Cork, Ireland, 17-19 September,
  52. Dann, S & Dann, S (1998) “Marketing in the New Media in the Not for Profit Sector”, British Academy of Management Conference, Nottingham, 13-16 September
  53. Dann, S and Forrest, E (1997) “Webnography”, Australia New Zealand Marketing Educators Conference 97, Melbourne (with Ed Forrest)
  54. Dann, S (1997) “WebTV – Waiting for the Great Click Forwards: A study of New Convergent Media Product Adoption, Australia New Zealand Marketing Educators Conference Doctoral Colloquium, 1997, Melbourne.
  55. Dann, S (1996) “Media Consumer Benefit I-Valuation: Enhancing the Internet Values and Lifestyles Models with Mass Media Segmentation Theory” STEP96, University of Queensland.
  56. Dann, S, Previte, J. & Dann, S (1996) “Social marketing in cyberspace: One step forward or two steps back?”, Marketing Educators Group Conference, Academy of Marketing, 1996, Glascow University of Strathclyde (with Susan Dann and Josephine Previte)