Book Chapters

Research Book Chapter Publications (B1)

  1. Dann S. (2015) Benchmarking microblog performance: Twitter Content Classification Framework in Burkhalter, Janée N. and Natalie T. Wood (Eds.). Maximizing commerce and marketing strategies through micro blogging. Hershey, PA: IGI Global.
  2. Dann S. (2015) Twitter Data Acquisition and Analysis in Burkhalter, Janée N. and Natalie T. Wood (Eds.). Maximizing commerce and marketing strategies through micro blogging. Hershey, PA: IGI Global.
  3. Dann, S. E-Novation Deployment – Creating New “Spaces” and Distribution Using E-Novation, in Pattinson, H and Low, D (2011)) E-Novation for Competitive Advantage in Collaborative Globalization: Technologies for Emerging E-Business Strategies, IGI Global
  4. Hughes, A and Dann, S. “Australian political marketing: substance backed by style ” in Lees-Marshment, J, (2009) Global Political Marketing, Taylor-Francis Routledge.
  5. Hassan, S, Dann, S Kamal, K and de Run, E (2009) Influence of the Halal Certification Mark in Food Product Advertisements in Malayasia in Lindgreen, A and Hingley, M Opportunities from Ethnic Diversity: Food Marketing in the Age of Fusion and Fragmentation, Gower, UK.
  6. Hassan, Dann, Kamal and Nicholls (2009), “Market Opportunities from Cultural Value Convergence and Functional Food: The Experiences of the Malaysian Marketplace” in Lindgreen, A and Hingley, M Opportunities from Ethnic Diversity: Food Marketing in the Age of Fusion and Fragmentation, Gower, UK.
  7. Hughes, A and Dann, S, “Using Celebrity Candidates in Political Marketing Campaigns:” in Gopalakrishnan, P (2008) Celebrity Endorsements in Socio-Politic Campaigns, Icfai University Press, Punjagutta
  8. Dann, S and Dann, S “Lifestyle Sponsorship and Player Lifestyle Breach: Opportunity not loss” in Gopalakrishnan, P (2008) Celebrity Endorsements in Socio-Politic Campaigns, Icfai University Press, Punjagutta
  9. Dann, S. & Dann, S (2004) “Innovation from the ground up: street level marketing for entrepreneurs’, in Innovation and Imagination at Work, 2nd edition, Australian Institute of Management – Management Today Series (invited chapter – revised and updated from 2001)
  10. Dann, S. & Dann, S (2000) “The appropriateness and value of using Princess Diana’s image in road safety seat belt campaigns”, in Gregory Payne (ed), An Era of Celebrity and Spectacle: The Global Rhetorical Phenomenon of the Death of Diana, Princess of Wales, Boston: Centre for Ethics in Political and Health Communication, pp.298-315